Zipcar Motion Brand Guidelines and Logo Animation

Zipcar came to me with the task of branding their motion graphics style, developing the company logo animation, and creating a guideline that could be sent to vendors, designers, and freelance animators. For a punchy and quick brand, the animations needed be fast-paced, with snappy transitions and concise movements. In addition, I incorporated playful bounces and smoother easing to bring a fun and polished feel to the brand. In the guidelines I laid out very precise easing calculations, plugins, tutorials, and best practices.